Managing People During Recession-Some Challenges
Dr. R. P. Das
and
Dr. S. M. Das
1Professor, Director and
Dean, Faculty of Management Studies, Pt. Ravishankar Shukla University, Raipur
(CG)
2Associate Professor of
Management, DRIEMS, Cuttack, Odisha
*Corresponding Author E-mail: dasrp29@gmail.com;
smdas09@gmail.com
As a result,
human resources professionals are likely to find themselves being asked to
manage rapid organizational change which can involve cost cutting,
multi-skilling of employees and selecting employees for redundancy. It may also
involve recruiting new consultants, who can help the organizations in order to
survive the economic down turn. HR executives will have to ensure that the
organization is doing the right thing and doing it right, while increasing
emphasis on the Return on Investment(ROI), on productivity and efficiency. In
the above backdrop, present article is a modest attempt to discuss:
i .Challenges in
Managing People during recession; and
ii. Possible Measures to Cope with these
Challenges
Challenges in
Managing People
During the
period of recession organizations cut costs, lay off even top performers and
make efforts to increase every bit of productivity of employees, who survive
after the survival measures are being taken by organizations in order to face
the hardship of the time. It could be seen from the past experiences that the
recession usually creates extraordinary challenges in workplaces around the
globe. A recent Ceridian survey of employees in the United Kingdom
revealed that one in ten respondents would take a pay cut in order to keep
their job; nearly half were willing to compromise their work-life balance and
work longer hours. Following could be
some important challenges facing organizations in managing people in
organizations during recession period:
1. Unemployment-
Recession
creates unemployment. Interestingly, some economists prefer a definition of a
1.5% rise in unemployment within 12 months during the recession which further
adds fuel to fire of increasing in unemployment.
In fact ,downward swings in the economy are often accompanied by
permanent reductions in the workforce, temporary layoffs, reduced pay, shorter
work weeks and the like (Robbins,1996). Though
there exist no completely reliable predictors of recession and full impact of a
recession on employment may not be felt for several quarters
but a path breaking research study in Britain shows that low-skilled,
low-educated workers and the young are most vulnerable to unemployment in a downturn. After recessions in
Britain in the 1980s and 1990s, it took five years for unemployment to fall
back to its original levels(Romesh,2009). Many
companies often expect employment discrimination claims to rise during a
recession(Rampell,2011). While U.S. employers shed 63,000 jobs in February 2008, on
October 1, the Bureau of Economic Analysis reported that an additional 156,000
jobs had been lost in September. On April 29, 2008, nine US states were
declared by Moody's to be in a recession. In November
2008, employers eliminated 533,000 jobs, the largest single month loss in 34
years(Louis et al.2008). For 2008, an estimated 2.6 million U.S. jobs were
eliminated. The unemployment rate in the US grew
to 8.5 percent in March 2009, and there were 5.1 million job losses until March
2009 since the recession began in December 2007and around five million more
people were unemployed compared to just a year before, which was the largest annual jump in
the number of unemployed persons since the 1940s(David,2009).Thus the recession
brings unemployment which subsequently become challenge for job holders and job seekers, management of organizations
and society as a whole to manage this problem.
2. Social Problems-
In fact,
unemployment brings a number of social problems into society. In this phase of
economy, several social problems develop. Loss of jobs lends loss of income.
The living standards of people depend on their wages and salaries which is more affected by recessions
than those who rely on fixed
incomes or welfare benefits. The loss of a job is
known to have a negative impact on the stability of families, and individuals'
health and well-being. Moreover, in several earlier cases of recession driven
organizations in different parts of the world, because of the sudden and
unexpected loss of jobs due to retrenchment and layoffs, employees have
committed suicides; have suffered various stress related diseases. It was due
to loss of income, there was substantial decline in societal status and
importance of job lost people at home and society. As a result, many people
have involved more in unsocial and criminal activities. According to Brenner
(1973), unemployment due to job loss has been associated with higher level of
social disorders, first admission into mental hospitals and suicides.
Therefore, both unemployment and under employment have several social implications which a HR
manager and its top management cannot ignore in recession hit economy.
4. Unfavorable
Organizational Climate-
It is usually
seen that when people are laid off, friends and colleagues are given new job
responsibilities, organization work goes on but it develops distant and people feel that their job security are being
threatened. Thus, the concern of the organization becomes saving money than
people and accordingly HR activities are practiced in organizations, which
create distrust and unfavorable organizational climate. Organizational climate
is simply defined as the existence of human environment, but with this
Voluntary Retirement Scheme (VRS)and/ Compulsory Retirement Scheme(CRS)
practices, an inhuman environment suddenly develops in the organization. As a
result it leads to absenteeism, employee turnover, grievances among the
existing employees of the organization. It creates dissatisfaction,
de-motivation, and lack of organizational commitment among the employees which
ultimately affect quality and quantity of products produced by them. So these
are the challenges which HR Managers of the organizations can not overlook
during the period of recession.
5. Downsizing/ and Rightsizing Manpower-
According to Smith(1994), for most managers , firing employees as a
result of downsizing or reengineering is so traumatic that it leads to burnout. Instead of HR becoming proactive, it comes up
with tough measures for organization to survive during recession ignoring its
inhuman effect on people working in the organization. While they are suppose to
retain its best people during these days, HR people sometimes even take the
harsh decision of reducing the number of people employed and land up at
downsizing. The word downsizing is even taken as rightsizing and optimizing but
they may not know or ignore the fact that neither the bad situation nor the
good conditions lasts long. Unfortunately, so far
there exist no definite and objective criteria to determine who should be given
VRS/CRS to downsize the manpower of the organization to achieve right-size but
it is always a challenge and concern of HR Managers to decide who should be the
victim of this decision, due to politics in organization. Moreover, as
mentioned above once the downsizing process starts in the organization, it has
tremendous psychological impact on the survivors who are not only confused
about the criteria of downsizing but are worried about when the downsizing
sword may fall upon them, so that they will be on the street with their begging
bowls. Therefore, during recession the challenge before HR managers should not
be reducing manpower rather how to retain them with various job redesign
efforts so that they will be available for the better time which will come
after recession.
6. Declining in Employee
Engagement –
Employee engagement is the level of commitment and involvement an employee has in
his/her job in the organization. Employee engagement, also called worker engagement, is today a business management concept. An
"engaged employee" is one who is fully involved in, and enthusiastic
about their work, and thus will act in a way that furthers their organization's
interests. In fact employee engagement is a measurable degree of an employee's positive
or negative emotional attachment to their job, colleagues and organization
which profoundly influences their willingness to learn and perform at work.
Thus engagement is distinctively different from employee satisfaction,
motivation and organizational commitment. Especially during recession, it is a
challenge before HR Managers to maintain the employee engagement at the highest
level so that it does not affect their interest and initiative to produce the
best in terms of quality and quantity. In a
classic survey by City law firm Speechly Bircham has teamed up with King's College London HRM
Learning Board to conduct a survey of senior HR managers. The survey paints a
challenging picture for UK businesses; it reveals the damage caused by the
economic downturn to employee engagement with stress and claims of bullying and
harassment on the increase, while pay, bonuses and training budgets are being
cut. The survey shows that, despite widespread workforce reductions
continuing, 28% of organizations are still experiencing staff shortages.
Interestingly when asked about the criteria for selecting people for
redundancy, an employee’s absence record was cited as one of the top criteria.
Maintaining employee engagement is cited as the biggest challenge facing HR
Managers in the time of recession.
7. Declining Productivity and Performance –
In the face of layoff and retrenchment of employees within
and outside the organizations, an unusual environment develops in industry and
business environment which not only affect the performance but also the
productivity of the employees surviving in the organizations. Due to social,
psychological and economic pressure during this period, eemployers are hard-pressed to productivity drive.
Though the requirement of time is to encourage productivity and maintain
engagement to show appreciation in a way that's meaningful, unfortunately
neither it comes from the sides of the top management or other corners of the
organization. In this lean environment, experts suggest that the companies should
encourage career development and learning strategies, which employees very much
appreciate in order to improve their future. Unfortunately HR Managers used to focus on unpopular innovations
during the recession because the role of HR during the recession is to save
money to the organization, but it should never be at the cost of existing
employees of the organization. No doubt, the senior management expects all the
support functions to bring innovative ideas and solutions which will lead to
stronger organization, when the next growth era comes, unfortunately to take
these strategic initiatives to increase the productivity and efficiency and
effectiveness of the entire organization is certainly difficult. Therefore,
it is also a great challenge before HR
managers during this crisis driven situation to stop declining in productivity
and performance of employees.
8. Employee Turnover and Exit
of Star employees- No doubt, while on the one hand management adopts VRS/CRS path to
reduce manpower, on the other hand the best employees themselves leave on their
own for a green pasture The top management of the organizations are busy in
firefighting activities ignoring to identify the real key employees. They also
fail to interact with them in the organization as well as to identify their
real potentials, and strengthen the development program. It is always the wise
men who jump out of ship before the ship sinks.
As a result, the bigger challenge emerges, in which during recession
driven economy, in organizations the best and the star employees’ switchover to
the green pasture to save them from the crisis. Normally this development leads
to bankruptcy in terms of pool of talented employees and executives during this
period of crisis. Though the situation necessitates
the creative Human Resources Management practices in the organization,
unfortunately there is no innovative effort from the side of top management as
well as HR department to stop the exit of these star performers by using
various attractive mechanisms, which subsequently becomes a challenge for HR
department.
9. Cost Cutting in HR Functions-In the period of crisis, always the biggest victims are the
manpower of organizations and the HR related functions are worst affected
during recession time. The management of the organizations not only reduce the
manpower by offering VRS, the company owned facilities become worst to the employees when they are
even asked to repair the quarter allotted to them on their own, company
withdraw the facilities and privileges extended to even senior executives as
cost cutting measures. In this circumstance, how the employees will expect
their companies spend money on training and development, welfare, social
security benefits and incentives. Though it sounds simple but in reality it is
a great challenge for the HR managers to manage, motivate and retain employees
during this period of recession and employee rationalization.
In fact the challenges to manage
people during recession are many more. The list is too lengthy to be
elaborated. More over the issues which pose challenge to an organization may
not be the same for the other. Nevertheless, whatever may be the challenges,
the organizations facing them are to evolve appropriate strategies to cope with
them.
Possible Measures to Cope with
the Challenges
If an organization has to survive the threats of recession, its HR
department has to develop innovative ideas and solutions which will lead to
stronger organization, when the next growth era comes. Managing Human Resources
(HR) in a difficult economic environment is even more demanding than working in
times of rapid growth. Therefore the task of HR Manager is very important to
maintain equilibrium throughout the hierarchy. It is indeed a fact that recession or crisis is the part of the normal cycle of
business and it is also certain that they will sooner or later occur but during
this period HR department has to play an important role to make the
organization to sustain the crisis and till the entire economy flourish. In
fact, tough times call for tough
measures but it is important to reflect on how to retain and motivate the
employees, while staying on budget at the same time. Tough economic conditions
call for organizations to make difficult decisions. As a result, human
resources professionals are likely to find themselves being asked to manage
rapid organizational change which can involve cost cutting, multi-skilling
employees and selecting them for redundancy, as well as recruiting new
consultants, to help the organization survive the economic down turn. HR
executives will have to ensure that the organization is doing the right thing
and doing it right, while increasing emphasis on the ROI, on productivity and
efficiency. Therefore HR managers must be able to address the right kind of demands
related to human resource functions during the recession by helping
organization to enhance their abilities to learn and collaborates, manage
ambiguity and complexity which develop in organization. Following are a few
possible measures which may be adopted by organizations to overcome the
recession challenges:
·
During this period, communication should be from top to down so
that it will develop confidence in employees about the security of employment
without which it will be difficult to develop conducive atmosphere within the
organization. It is high time for the HR Managers through collaborative and
cooperative interactions and meetings with their employees so that it can
develop a calm atmosphere which will
ultimately leads to satisfaction,
motivation and involvement of employees
in their organizations.
·
During the recession, leaders of top management and HR manager
need to guide their organizations towards recognizing and remedying their trust
deficiencies. All efforts need to be made to change the organization climate in
which there is likelihood of increasing trust among employees which will
ultimately enhance the potential for bettering the flow of communication,
productivity, and the over-all quality of work life. It will also help the
organization in retaining the star employees and enhance their productivity,
satisfaction and organizational commitment. If required, arrange professional
counselor to provide proper counseling to them.
·
In fact there should be human face of all HR related decisions which will have long term effect on
the image and goodwill of the organization. The HR managers need to be very creative
while implementing new ideas, to change the HRM processes and
to change the procedures. This has to be done in a way that it reduces costs
and motivates people in the organisation. If
companies should provide outplacement facilities to their employees.
According to Bernardin (2007), the outplacement
facility consists of job coaching, resume preparation, placement services and
interview training. It also covers using the company telephone to call
potential employers, letter of introduction, payment of placement fees etc. In
fact, HR managers have to be concerned to increase productivity
and efficiency of the employees by redesigning their compensation structure.
All HR functions such as staffing, training, development and welfare activities
need to be managed but with care so that it develops commitment and confidence
in employees.
·
The HR mangers also need to ensure that accurate
communication happens on time in full, instead of employees hearing things with
details from the grapevine first. During this period all measures should be
taken to keep up the high motivation
levels of employees. If the corporate plans to retrench the workforce, it is
not only essential for the employees who will be staying back but also the
employees’ packages and identifying the non-value added activities and
resources. In the absence of all these efforts, it is not only going to damage
the image and good will of the organization for the people who are going to be
the victims of this programme but also for the
survivors who will count their days for the sword to fall upon them and may
spread rumour. Moreover without an objective, transparent
and well planned scheme, there is possibility that the best people will be
leaving the organization during this crisis moment of the organization. Employers need to realize that although their
immediate reaction may be to cut bonuses and pay pools, they do still need to
invest in safeguarding of their talent
in the long-run.
·
Redundancies, more assertive management, and
cuts in pay and training are all likely to impact on levels of employee
engagement. Especially for employee engagement a list of actions being practiced by the
organizations are: offsite parties and picnics, birthdays and anniversaries
cricket matches, quizzes and painting competitions, cultural festivals.
Employee engagement may seem like a frill in a downturn economy.
·
This recession is a double-edged sword. There are
top performers out there -- but it's harder to find them in the avalanche of
resumes." The experienced HR
professionals can better meet organizational expectations they can post a
position to multiple job boards without doing it manually, screen candidates
with automated tools, and create a database of solid candidates. Since many
star performers of the competitors organization might have been thrown out are
job seekers, so they might send their resumes to the organization and are ready
to join the company at a very short notice. Thus the cost savings accrue
quickly and it eliminate their fixed costs for recruiting and reduce
cost-per-hire and time-to-fill. Eventually, the dark cloud of the recession
will lift. In the meantime, help company should help its employees to
cope with it keeps costs low and
prepare for the future.
·
Fear of difficulties during the recession and the aftermath keep
the drive up and running in this state of attitude can unify an organization
and become a great motivational tool for employees. A shared challenge enables
employees to set aside their individual concerns and rally around a super
ordinate goal. Employees should be
motivated enough to stick with their leaders during tough times and put in the
extra effort required for the business to come out of the storm unscathed. To
achieve this level of motivation, employees need to trust their leaders and the
organization. They should be shown
the long term vision of the organization. The above steps will enable the
employer to hold its team together during a recession, and will even make bond
between all of them stronger. Employees should be motivated enough to stick to
the employer during tough times and put in the extra effort required for the organization
growth.
·
During this period of crisis, instead of going for retrenchment or
layoff of people, it will be healthy HR practices to share either the existing
jobs among the employees working in the organization on the basis of their
extraordinary ability and competency or go for work sharing. In work sharing
depending upon the demand for the products/services of the organization, entire
works will be divided among the existing workforce who will not only be saved
from the retrenchment or layoff but will continue to earn some salary(which is
normally not the full packages) from their work till the recession is over.
This HR practice will not only help the organization to retain the exit of the
best talents from the company but will develop organizational commitment, job
satisfaction and loyalty to the organization among the employees. It will also
lead to produce the best quality products/services with strong determination
and commitment.
CONCLUSION:
To conclude, when the organizations are in crisis during
recession, HR departments of organizations can put its best in ensuring that
they guide the corporate affairs, especially HR matters successfully in a
balanced manner. The most important responsibility, especially during this
period is revolutionizing the entire Human Resource system to identify,
maintain, develop and utilize talents across the organization to their fullest
capacities. In fact, for HR departments, these crisis moments are
testing period and it is an opportunity to prove their value creation role if
HR people understand what it needs to do during the period of crisis. Some of
the basic strategies should be followed by the HR managers with the
collaboration of top management to reduce administrative and establishment
costs, hold large bonuses and reward payments, create participative forums for
dealing with the difficult times ahead while retaining top talents. HR managers
need to network with fellow managers to find out how best to visualize the
problems and try to solve them. During this uncertain and critical moment of
the economy, they should be involved in corporate reorganization, sustaining
company’s position and growth, changing the mindset of workforce and as matter
corporate responsibility all HR actions should have a human face in order to be
ever regarded as the best place to work.
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Received on 02.12.2012 Modified
on 19.12.2012
Accepted on 23.12.2012 © A&V Publication all right reserved
Asian J. Management 3(4): Oct.-Dec., 2012 page 243-247